Gain free insights into how to build a better business.
Learn valuable tips for successful technology implementation and also gain insight into (data) insights.
Today's podcast with Dr. Natalie focuses on the dilemma surrounding the social belief that “customers control messaging.” Do they really?
We discuss how customer engagement is valuable to companies.
(If you want to watch/listen to the full discussion rather than an excerpt, you can download the file here. Select Episode 1 - The Proimse of Social CRM, part 1.)
Now, here is today's podcast...
Yesterday I posted a podcast on Why Netflix Failed As A Social Business. Today’s podcast with Dr. Natalie continues the discussion.
The podcast starts to lay the explanatory groundwork for what makes a social business.
(If you want to watch/listen to the full discussion rather than an excerpt, you can download the file here. Select Episode 1 - The Proimse of Social CRM, part 1.)
Now, here is today's podcast...
Today's podcast is an excerpt from a discussion between Dr. Natalie Petouhoff and I on Netflix -- and why it failed as a social business.
Our thanks to Focus.com for allowing us to replay excerpts from our 10-week Roundtable series on Simplifying Social Business. We based the Focus roundtables on our ebook series of the same name.
(If you want to watch/listen to the full discussion rather than an excerpt, you can download the file here. Select Episode 1 - The Proimse of Social CRM, part 1.)
Now, here is today's podcast...
The article title is a common question asked in the business world.
Larger companies might not struggle as much with the answer because of their more extensive resources. But for small- to medium-sized companies, getting the answer right is of paramount importance because of the demand on more limited resources.
I advise my clients to start by doing a SWOT (Strength, Weaknesses, Opportunities, Threats) analysis.
This valuable insight can help you initially prioritize among competing initiatives. You can undertake a SWOT analysis before building a detailed business case for an initiative. And it has the advantage of providing information that can later be used in the construction of the business case.
Here are example questions you can ask to build the SWOT analysis:
Although I write a lot of posts about being customer-centric, it’s important to remember that customers form only part of the corporate relationships agenda. Another category of important relationships are partners.
And partners will only become more important in the Digital Society.
A recent article by John Hagel III and Marc Singer entitled Unbundling the Corporation hit home just how the importance of partners will grow within the Digital Society. The article appeared in the McKinsey Quarterly.
Hagel and Singer wrote,
Woo hoo! Dr. Natalie and I just finished the last roundtable episode in our Simplifying Social Business series on Focus. If you missed any of the episodes, you can catch up on the flip flop by following the link. You’ll see a recap of all the episodes as well as links to catch the replays.
Both Natalie and I want to thank Focus for sponsoring our in-depth series. We had a great time sharing our social business thought leadership and engaging with attendees.
We based the roundtable series on our Simplifying Social Business ebook series. If you want an even deeper penetration then what Natalie and I could give each week, check out our ebooks. We’ll soon be releasing our Social Customer Service ROI Playbook and then a social marketing ROI book will follow.
With the prevalence of social media, many businesses have started to incorporate some of the basics by adding a Facebook page or a twitter handle, but are at a loss to prove how its affecting the bottom-line.
Part of that is because they don't realize where they are with respect to a continuum of what they could be doing.
When we work with clients, we benchmark the “As Is” state of social media initiatives and compare them to “Could Be” via best practices. With this insight, businesses can create a world-class social media and digital presences and are more likely to monetize their investments when they accomplish higher levels of capabilities with their social media initiatives.
We’re going to talk about social maturity in detail at our next Focus roundtable on Wednesday, December 7 at 2 p.m. ET / 11 p.m. PT.
If you missed the live event, you can catch it on replay here. We also used an accompanying slide deck. To view the slides, click here and follow along with the replay. The slides can also be viewed as a standalone.
There’s substantial ROI of social media, whether it for PR, Marketing, Customer Service. But if leaders don't understand the business relevance of social media, they may be doing their organization harm.
If you missed out on yesterday’s Focus roundtable, then you missed out hearing Dr. Natalie and I talk on the importance of collaborating across functional departments and what happens to brands that don't.
Among our topics, we covered:
Catch up, though, via the replay.
