The Business of Social Business
The reality is there is no one way to implement social programs so any path your company takes should be thoughtfully undertaken – and should also be an outgrowth of your overall corporate strategy.
Depending on where your company is in the social business continuum, implementing a social business initiative can require anywhere from modest to extensive retooling of your culture, work processes and supporting technology.
In this eBook, Dr. Natalie Petouhoff and I will overview the 6 primary steps to becoming a social business.
These are:
- Understand how social media impacts the traditional functional roles.
- Understand the impacts of the social business model.
- Listen and discover.
- Define objectives.
- Design strategies (to meet objectives).
- Determine Key Performance Indicators (KPIs) to measure program results.
- Calculate Return on Investment (ROI) results.
The insight will arm you so you can begin to build your own company-specific social business model, or innovate on what you’ve already started.
