Understand the opportunities and challenges of the social business model.
Start with The Promise of Social CRM
It’s true, social media has changed how we interact – at least in our personal lives.
The bigger question for business leaders, though, is whether social media will help them solve their business problems. And if so, then the question becomes one of how to combine traditional business methods with social media to do so.
The Promise of Social CRM is the first of in my Simplifying Social Business series of eBooks.
It lays the groundwork to help business leaders understand the opportunities and challenges of the social business model and Social CRM strategies. Along the way, we’ll explore why the social business model is so important for companies today -- and the potential impact for companies that get it right.
- The essence of social business -- defining what it means, why it’s a paradigm shift for business, its benefits, and communication methods required for success.
- The Unsolved Challenge of CRM failures.
- The promise of Social CRM -- emulating the human approach, making sense of social interactions, and how to start applying SCRM in your company.