Be the hero. Make the case for social customer service.

Lead the way with insights from Social Customer Service (Concise) Guidebook

Sponsored by, this free paper is an informative guide for Customer Service executives and managers wanting to determine the value of their social customer service program.

You'll learn how to capture cost savings from increasing agent deflection, as well as improving agent productivity.


Who should read this paper

Customer service executives and managers struggling to show how social media can impact your business. You'll learn how to create a business justification that makes sense to your executive team.



  • The Challenge: Making a Business Case for Social Customer Service.

  • The Solution: A Framework for Measuring ROI.

  • What is ROI?

  • The Impact of Social Media on Traditional and Social Metrics.

  • Calculating ROI.

  • Proving ROI: An Example.


Read this paper now!