Optimize customer relationships

Engage, collaborate, influence, & monitor customers.


Deploy effective social media strategies and tactics that help companies engage, collaborate, influence, and monitor customers.

"Customer centricity” is of paramount importance to optimize customer relationships. But in a social media world, multiple that by 2. Or maybe 5. I help clients deploy customer-centric strategics that take them to higher levels of customer satisfaction. It's a beautiful thing.

I help companies understand who their target audiences are, and how to leverage their interests, preferences and needs to build better products, provide better and more targeted services, and heighten customer service. 

And my social ROI analysis capabilities will show you how social media will generate revenues for your company, help you retain customer revenues, or save you money. You'll then be armed to know which strategies are propelling optimized customer relationships.



I specialize in helping companies adopt the social business model to foster customer-centricity and collaboration across their organization.


Past projects include:

  • Designed social assessment survey for boutique marketing agency - Adapted survey model to agency-specific requirements. Designed a long version of survey to use for chargeable services and a short version to use for lead generation activities. 
  • Impacted social customer service for large telecom company by demonstrating how they helped retain customer revenues by using social media. Helped customer service management gain green light to expand social team.
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