Companies engaging in online social conversations need a good social monitoring and analytics solution so they can monitor conversations occurring about their company, products, and services across the social web. And the same tool is important to measure their results.
And hey, even companies that are just started in social media or pondering it should add a social analytics solution to their toolbox. You might be surprised about the sentiment and nature of conversations that are going on that you may not even be party to.
The presentation that follows summarizes important considerations to help you select the right premium social analytics solution for your company’s needs.