The Makings of a Great Business Intelligence Analyst

My gal pal and I got into a deep discussion on aptitudes the other day. According to smarty pants Johnson O'Connor folks,

Aptitudes are natural talents, special abilities for doing, or learning to do, certain kinds of things. Manual dexterity, musical ability, spatial visualization, and memory for numbers are examples of such aptitudes. 

Anyhoo, Gal Pal wondered what makes for a great BI analyst. And being me, I couldn't resist making a slide preso 'cause I thought other penetrating minds would want to know too.

The slide preso is after the jump..

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Social Measurement -- Considerations and Solution Selection

Companies engaging in online social conversations need a good social monitoring and analytics solution so they can monitor conversations occurring about their company, products, and services across the social web. And the same tool is important to measure their results.

And hey, even companies that are just started in social media or pondering it should add a social analytics solution to their toolbox. You might be surprised about the sentiment and nature of conversations that are going on that you may not even be party to.

The presentation that follows summarizes important considerations to help you select the right premium social analytics solution for your company’s needs.

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Social Maturity of Mountain Travel Industry

John Runberg, Partner with BCF, and I surveyed attendees of the 2012 Mountain Travel Symposium to determine the level of social media maturity of this travel industry niche. In the presentation that follows, we published our findings from the survey’s 36 respondents.

These respondents spanned hotels, destinations, ski areas, and travel-related vendors.

BCF is a full-service marketing agency with a passion for the travel and hospitality industry. I’ve been working with them on building a measurement practice for their agency.

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Social ROI Case study of Rocky Mountain Hotel

For the 2012 Mountain Travel Symposium, I joined a Measurement panel to discuss various topics related to…well…measurement. For my part, I centered on factors needing consideration to determine the social ROI. Included in my short presentation is an ROI case study from a Rocky Mountain Hotel that was a client of BCF.

BCF is a full-service marketing agency with a passion for the travel and hospitality industry.

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