Community-enhanced versus traditional websites – what’s the what

One of our Intellicore Design Consulting clients needed help in understanding the value of a community-enhanced website versus their traditional website.  You know, “community” as in social media outreach.

I put together a short PowerPoint presentation to explain what’s the what and thought others might also want in on the whata.

Check it out.

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Integrate community and CRM solutions & alleviate sales challenges

Over the last two articles in the Sales Challenges series (here and here), we’ve delved into the sales challenges revolving on messaging, prospecting and closing sales.  We also identified using online community and CRM solutions to resolve these challenges.

Today, I want to close the loop by discussing the benefits of integrating these solutions together to further mitigate sales challenges.

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Mitigate prospecting and sale-closing challenges – Use CRM and community solutions

Sales Challenges series, part 2

Yesterday, we opened the Sales Challenge series by looking at challenges around messaging and the solutions to mitigate them.  Today, we’re going to investigate challenges around prospecting and closing sales and the ways in which you can use CRM and community solutions to resolve them.

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Resolve messaging sales challenges with community solutions

In this economy, we all face sales challenges.  Topping the list are those related to messaging, prospecting, and closing the sale.

Each of these challenges can be mitigated through the effective use of CRM and community solutions in the Sales Challenge series will investigate each and provide solutions to mitigate them.  To start off, we’ll focus on the messaging.

However, these challenges interconnect so in our third and closing article in the Sales Challenge series, we’ll address integrating the solutions to achieve a holistic resolution.

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Strike it rich when panning for Search gold

I spend a lot of time online visiting group forums and looking up information in knowledge bases.  It’s a bit like panning for gold.  Sometimes you strike it rich – but many other times you come up with a bust.

Why?  Because many online resources lack good search capabilities.  Searches and tags for many solutions lack good intelligence to find what’s truly important.  Additionally, most tags like a relationship to others.

That’s why I’m loving GroupSwim....

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Pooling knowledge the GroupSwim way

Yesterday we announced our new partnership with GroupSwim.  Today let’s do a bit of splashing around so you can see why we’re flipping with excitement about their collaboration and community solutions.

The GroupSwim focus is on the B2B and small- to medium-sized market.  At present, the feature functionality of its solutions centers on:

  • Wikis,
  • Discussions, and
  • File sharing. 

Intellicore Design Consulting is just gearing up our own value-add development around GroupSwim but for right now, let's just look at GroupSwim as a standalone solution...

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Social media is about more than marketing

I watchlist a variety of blogs and articles about social media because Intellicore Design Consulting is building part of our consulting practice around offering community solutions.

What strikes me is that the focus in mostly on making marketing initiatives for (again mostly) B2C businesses.

And that’s a great way to use social media.  However, social media outreach is about so much more than marketing.  It’s about forging connections and collaboration.

Community venues like Facebook and MySpace and their corporate equivalents might get most of the press but, in my mind, they’re only one piece of the social media environment – and of the least value to most B2B businesses.

What sort of community and collaboration do most B2B businesses really need?  Let’s dish...

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Bagging management back-up books in favor of knowledge bases

Most times when a marketer like me touts the benefits of a knowledge base, we focus on the customer service benefits.  While those are plentiful, today I want to share a story that exposes the internal benefits of having a well-populated knowledge base.

Back in the day, Cynthina Heinsohn, developer extraordinaire, and I worked in an Exxon Exploration Planning group.  Among our various semi-regular responsibilities, the Planning group prepared our division management team (the Exxon way) to weather senior executive reviews of our division's operational activity and investment portfolio (and our division budget encompassed $100s of millions).

For each review, our group's preparation involved undertaking a mountain of analysis, generating a plethora of reports, and then building two to three back-up books filled with the results, with each binder book being about about three to four inches thick.  And this happened two to three times per year...

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