Who owns prospects and customers in your company? Do you know? Just as importantly, would folks in other departments give the same answer?
You need "yes" answers to all those questions or you'll mismanage your customer relationships.
To get to "yes," your customer-facing teams need good definitions of your company's Customer Life Cycle and Rules of (Customer) Engagement.
Let’s dish on strategies to propel your company's business success by spring boarding on well-defined customer relationships – and then layer in the technology tools for managing the customer.