Why Social Media Isn’t So Dumb

Mark Ritson takes a hostile and suspicious view of social media benefits in The seven dumbest sins of social media, released last week in Marketing Week.

I don't agree with the depth of his criticism, I do share some of his sentiments. And for the record, I'm pro-social media.

What Mark is really complaining about is some folks are getting so caught up in the shininess of social media they’re forgetting something important.

Social media is not exempt from Business 101 fundamentals.

At the end of the day, there's only one set of reasons for businesses to do social media and they are to:

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Internal corporate communities – making great music together

RainToday.com writers Mike Schultz, Publisher, and John Doerr, Contributing Editor attribute words of wisdom to Benjamin Zander, founder and conductor of the Boston Philharmonic Orchestra.  In a conference for business leaders Zander said,

The job of the conductor is to get the best music out of the musicians. His role is to coach, encourage, support, and occasionally push. But the conductor never makes a sound.

That got me thinking about internal corporate communities. 

If handled correctly, internal corporate communities are one way for corporate executives foster communication, collaboration, and participation among employees....

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Customers connected online rewrite branding rules

Communities of online customers are rewriting the rules of corporate branding.  The reason is because they're spending more time talking with other consumers through various types of online connections than listening to companies with their traditional branding messages.

In other words, customers are wresting control of the branding message from companies.  In an environment like that, how do you continue to be an influential voice for your own company and products?

We're going to talk about that today...

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Showcasing Cynthina S. Heinsohn -- Developer extraordinaire

As part of our introduction to Network Community, the Intellicore Design's blog, you're going to want to "meet" Cynthina S. Heinsohn, Intellicore's found and developer extraordinaire.

You can read Cynthina's official bio here but let me give you my view as someone who has known her for years as both a friend and co-worker.

She's brilliant!  Cynthina is one of those rare designers who creates solutions that can successfully manage complexity in the background while keeping the user experience straightforward, intuitive and visually appealing...

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