Growing up, a poster displaying the following quotation from Nixon adorned my wall because I loved its provocative message:

I know you think you understand what you think I said. I'm not sure you realize, though, that what I said is not what I meant.

Okay, now I don't know if the ex-pres actually said that or not but here's the point I want to make.  Are you finding you need to say that your various communities, be they customers, partners, or employees? 

Is your messaging being misunderstood or corrupted? ...