Mark Ritson takes a hostile and suspicious view of social media benefits in The seven dumbest sins of social media, released last week in Marketing Week.
I don't agree with the depth of his criticism, I do share some of his sentiments. And for the record, I'm pro-social media.
What Mark is really complaining about is some folks are getting so caught up in the shininess of social media they’re forgetting something important.
Social media is not exempt from Business 101 fundamentals.
At the end of the day, there's only one set of reasons for businesses to do social media and they are to: