I watchlist a variety of blogs and articles about social media because Intellicore Design Consulting is building part of our consulting practice around offering community solutions.
What strikes me is that the focus in mostly on making marketing initiatives for (again mostly) B2C businesses.
And that’s a great way to use social media. However, social media outreach is about so much more than marketing. It’s about forging connections and collaboration.
Community venues like Facebook and MySpace and their corporate equivalents might get most of the press but, in my mind, they’re only one piece of the social media environment – and of the least value to most B2B businesses.
What sort of community and collaboration do most B2B businesses really need? Let’s dish...