Twitter API extends value of Salesforce’s Service Cloud

This week, announced the marriage of Twitter with Salesforce.  A Twitter API to Service Cloud, Salesforce’s customer service product, will allow companies capture Twitter conversations, import them into Salesforce, and take action on the micro-conversations.

Some hailed Salesforce’s announcements with big woo hoos while others poked at the news. I saw at least one blogger lament the coming of advertising intrusions into the Twitterverse.

We at Intellicore Design Consulting think this is good news. Let’s dish about what it means to customer service a la Salesforce.

Read More