And how PR firms can benefit
Thought you’d be interested in insights into a social media ROI methodology geared specifically towards the PR agency world.
Check out the preso.
Each ROI calculator is a little different, depending on the industry and company. However, the basic elements are consistent and building the methodology is the hardest part. I’ve done the hard thinking to help you.
Thanks to Dr. Natalie Petouhoff for her thought leadership. She’s the bestest!