Focus recently released a white paper I wrote on The True Value of Social Business. Check it out.
It blows through various misconceptions circulating about ROI. For example, results such as influence, engagement, impact or customer satisfaction are not values but benefits.
Use the white paper to arm you to gain the green light on your social initiatives by discussing the value with your executive team in monetary terms. This paper will tell you what you need to know, and explain the benefits of social business including:
- Extended influence with prospects and customers.
- Improved branding.
- Improved customer service.
- Heightened customer loyalty.
- Better insight into customers.
The white paper is free. Click here.