Talking around the town - At WSJ - PR metrics & value

Carl Bialik, a WSJ reporter, wrote two related articles in the last few days on the topic of determing the value of PR.  One was an article for the WSJ and other for his blog.  I commented on both, taking the pro side of the need for PR valuation -- and as one of the few voices mentioning that value can be determined.


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Publicists Pump Up Value of Buzz; Don't Believe the Hype (article)

How Much Is This Blog Post Worth? (blog)