Social Strategy: How to Offer Great Service and Still Achieve ROI

Dr. Natalie Petouhoff and I spoke this week at a Focus roundtable about social customer service. We shared success stories and offered suggestions for offering stellar customer service via social media, while still achieving ROI. Discussion topics covered:

  •  Key tenets of successful social customer response strategies 
  • The best social media channels for customer services 
  • Metrics used to determine & measure ROI

Click here to hear the event replay.

We didn’t plan it this way, but this is also an unofficial run-up to a new eBook we'll be releasing on Kindle and PubIt in the next week or so.