In today’s world, we need to move beyond CRM to add in the social component that is prevalent in Social CRM. But what does that even mean?
It means adding “relationship” into CRM in the way it was originally intended. It means gaining valuable and insightful information about what’s really important to people, as well as about how they really make decisions, do work, and live their lives.
Today’s podcast with Dr. Natalie delves into how social data is valuable to companies – and how companies can use it for competitive gain.