Pooling knowledge the GroupSwim way

Yesterday we announced our new partnership with GroupSwim.  Today let’s do a bit of splashing around so you can see why we’re flipping with excitement about their collaboration and community solutions.

The GroupSwim focus is on the B2B and small- to medium-sized market.  At present, the feature functionality of its solutions centers on:

  • Wikis,
  • Discussions, and
  • File sharing. 

Intellicore Design Consulting is just gearing up our own value-add development around GroupSwim but for right now, let's just look at GroupSwim as a standalone solution...

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Social media is about more than marketing

I watchlist a variety of blogs and articles about social media because Intellicore Design Consulting is building part of our consulting practice around offering community solutions.

What strikes me is that the focus in mostly on making marketing initiatives for (again mostly) B2C businesses.

And that’s a great way to use social media.  However, social media outreach is about so much more than marketing.  It’s about forging connections and collaboration.

Community venues like Facebook and MySpace and their corporate equivalents might get most of the press but, in my mind, they’re only one piece of the social media environment – and of the least value to most B2B businesses.

What sort of community and collaboration do most B2B businesses really need?  Let’s dish...

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