Stop Dominating Customers. Start Partnering.

Just stop it. Here's why.

P.S. Dr. Natalie and I are going to talk more about customer centricity at next week's Focus roundtable. And Emily Yellin is going to join us. So come. It's going to be good.

P.P.S. I mentioned this WSJ article in my video - BlackBerry Maker's Issue: Gadgets for Work or Play? (Subscription may be required).