The Business of Social Business–Now Published!

Woo hoo! I’m happy to report The Business of Social Business is out on Kindle and Nook. I wrote the book in partnership with Dr. Natalie.

Social business is revolutionizing the business landscape. Fifty years from now, historians will look back and realize social business was as game changing as the rise of PCs on everyone’s desktops.

The thing is, though, a lot of business leaders continue to struggle with understanding the importance of social business or the impact it can have on a company. And they don’t understand how to implement the social business model to solve real-world business problems or to springboard opportunities.

That’s why Natalie and I wrote not only The Business of Social Business as part of our Simplifying Social Business ebook series.

In The Business, we overview the 6 primary steps to becoming a social business. These are:

  1. Understand how social media impacts the traditional functional roles.
  2. Understand the impacts of the social business model.
  3. Listen and discover.
  4. Define objectives.
  5. Design strategies.
  6. Determine Key Performance Indicators (KPIs) to measure program results.
  7. Determine Return on Investment (ROI) results.

The insight will arm business leaders so they begin to build their own company-specific social business model, or innovate on what they’ve already started.

The Business of Social Business is available on Kindle and Nook.


Other books in the Simplifying Social Business series (to date):

The Promise of Social CRM.

Customer Centricity in a Social CRM World.